Direct mail is often dismissed as junk, quickly discarded without consideration. To counter this, Mariner Finance aimed to create mail that stood out, captured attention, and effectively communicated both the emotional and practical benefits of their personal loans.

 

To achieve this, Trailblazer crafted visually compelling mail pieces that immediately drew the eye. Bold colors, engaging graphics, and clear, concise messaging were used to ensure the mail stood out among everyday mail, emphasizing the value Mariner Finance offers.

In addition to the practical benefits, the messaging focused on the emotional relief and peace of mind that a personal loan could provide. Real-life scenarios and testimonials were included to create a relatable and trustworthy narrative.

Each piece also featured a strong call to action, making it easy for recipients to take the next step, whether that meant visiting a website, making a call, or stopping by a local branch.