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Painted Porch

  • Brand Positioning

  • Campaign

Painted Porch Financial Advisors wanted to redefine wealth as a means to a more fulfilling life, rather than an end goal. The campaign focused on helping individuals embrace financial wellness in a way that prioritizes purpose, joy, and the possibilities life has to offer.

 

Using provocative headlines and a clean, simple, and ownable brand aesthetic, the campaign stood out in a crowded financial services space. The campaign boldly shared the company’s philosophy and their unique “Help First” approach to financial advising. These stories emphasized listening deeply to clients’ needs and building financial strategies that align with their dreams and values.

 

Developed for an omnichannel approach, the campaign cut through the clutter with its minimalistic and straightforward design. By focusing on the personal touch and relationships that Painted Porch advisors offer, the campaign highlighted their ability to help clients achieve financial wellness while living richly.

 

With a focus on purpose-driven wealth, the campaign inspired individuals to rethink their financial goals. It positioned Painted Porch as a trusted partner dedicated to guiding clients toward a life well-lived—not just well-funded.

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