Project Name 03

Challenge

Direct mail often ends up being dismissed as junk mail, swiftly finding its way into the trash without a second glance. Mariner Finance faced this exact challenge with their direct mail efforts. The goal was to create mail that stood out, sparked interest, and communicated the emotional and practical benefits of getting a personal loan through Mariner Finance.

Solution

Mariner Finance turned to Maverick for our expertise in crafting unique and compelling direct mail creatives. Here’s how we approached the challenge:

Creative Design: We focused on designing visually striking mail pieces that would stand out in a pile of regular mail. Our designs incorporated bold colors, engaging graphics, and clear, concise messaging that captured the essence of Mariner Finance’s offerings.
Personalization: Understanding the importance of a personal touch, we incorporated personalized elements in each mailer. This included addressing recipients by name and tailoring the content to reflect their specific financial needs and situations, making the communication feel more relevant and less generic.
Emotional Appeal: We crafted messages that highlighted not just the practical benefits of Mariner Finance’s personal loans but also the emotional relief and peace of mind they could bring. By focusing on real-life scenarios and testimonials, we created a narrative that recipients could relate to and trust.
Call to Action: Each mailer included a strong and clear call to action, guiding recipients on the next steps to take. Whether it was visiting a website, calling a toll-free number, or visiting a local branch, we ensured that the path to engagement was simple and direct.