When Dwella decided it was time to redefine what it means to be an online mortgage company, they turned to Trailblazer. The ask was to help create a brand voice and look that’s a powerful promise to their clients’ ambitions and the future.

 

We developed a visual and verbal brand identity that captures the essence of Dwella—a more human, empathetic, and personalized online mortgage company.

 

The tone and visual direction were designed to feel genuine, featuring real people in authentic, inviting environments. Avoiding typical language and stock imagery, we kept the brand fresh and relatable, steering clear of clichés like keys and sold signs. By embracing a slightly quirky approach, we brought a playful twist to a traditionally serious industry.

 

With a bold and vibrant brand full of energy and personality, we ensured the brand stands out. The result is an identity that is engaging, eye-catching, and designed to resonate emotionally with homeowners on their journey.